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The Hustle Continues

"SPEND IT” Juicy J feat. Lil Baby & 2 Chainz

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BIO

JUICY J BIO

Jordan Houston, best known by his stage name Juicy J, is an Academy Award-Winning and Grammy nominated hip hop recording artist and record producer from Memphis, TN. It is rare for an artist to remain relevant for over 3 decades, but Juicy J has never been one to follow the trends - he creates them. Truly a hip hop OG, he has earned the uncompromising respect of the industry and has amassed an impressive list of collaborators including 2 Chainz, Lil Baby, A$AP Rocky, Wiz Khalifa, Katy Perry, Ty Dolla Sign, Megan Thee Stallion, Nicki Minaj and many more.

As one of the original members of the legendary platinum-selling Memphis rap group Three 6 Mafia, Juicy J helped spawn an electric series of hits over their 30 year span including “Stay Fly,” “Sippin On Some Sizzurp,” “Lolli Lolli” and the Academy Award Winning “Hard Out Here For A Pimp.” His major label debut album Stay Trippy, featured his breakout solo hit “Bandz A Make Her Dance”. His work with pop royalty Katy Perry on “Dark Horse” earned him a Grammy nomination and won an American Music Award and MTV Video Music Award. In 2019, he produced the certified platinum single "Hot Girl Summer" by Megan Thee Stallion featuring Nicki Minaj and Ty Dolla Sign, which went #1 on the Billboard Rhythmic charts and became the first female rap collab in history to reach #1 on Apple Music.

Alongside his recording and production work, Juicy J has built a burgeoning executive and entrepreneurial career with his publishing company Paycheck Pub with BMG and his investments in Core Water, ZenWTR, the RobinHood investing app and Epic Games (which owns Fortnite and the Houseparty app). He is also a partner in Asterisk, a cannabis brand, alongside partners Green Street, renowned artist and Nike collaborator Cody Hudson and famed entrepreneur Gary Vaynerchuk. Green Street is gearing up for the opening of their 7-story ‘cannabis businesses only’ office building in DTLA, complete with a 4-star restaurant, art gallery, weed social club (members only - like SOHO house for cannabis), office space only for cannabis brands, and an open-air rooftop bar/performance area, sure to establish a grand entrance for the company. Juicy has also been hard at work developing his own movie that will tell the honest and gritty story of Three 6 Mafia’s origins and journey.

Most recently Juicy has been hard at work on his newest and highly anticipated project The Hustle Continues, slated for release on November 27 2020 via eOne. As a veteran of the game with so much energy for what’s to come, the stage is set for Juicy J to continue his role as a tastemaker in hip hop and beyond.

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